Turbo
An AI SDR and thousands of optimised product pages
An AI SDR that opens B2B conversations and a generator that writes and optimises product pages for the whole catalogue.
- 2systems running
- Thousandsof optimised product pages
Starting point
Turbo, a swimwear brand with a catalogue of thousands of products, had two challenges: opening conversations with new B2B clients without a prospecting team, and keeping well-written, search-optimised descriptions across the whole catalogue.
What we did
We launched an AI SDR that researches each target company and drafts a first message for the team to review and send. And we built a generator that starts from each product's data, writes the description following the brand's style guide and SEO rules, delivers it in store-ready HTML and flags pages with incomplete information for review.
The change
Before and now.
Before
- Thousands of products without well-written descriptions
- Writing each page by hand was unfeasible
- B2B prospecting without a dedicated team
Now
- Every page written with the brand's style guide
- Optimised for search engines and ready for the store
- B2B conversations prepared by an AI SDR
Step by step.
- Input
Product data
We start from the data each product already has: materials, sizes, use.
- Rule
Style guide
The brand defines how it speaks and which keywords matter.
- AI
Writing
AI writes every description in that voice and in a format ready for the store.
- Person
Review
Pages with incomplete information are flagged for the team to review.
- System
Publishing
Descriptions are published and the catalogue stays up to date with every new product.
And up and running.
Example Pro SwimsuitRef. 50231 · Swimming
- Materials
- Chlorine-resistant fabric, quick-drying
- Use
- Pool training
- SEO title
- Chlorine-resistant training swimsuit
- Description
- Made to clock up the metres without losing shape, session after session.
- Status
- Ready to publish
Result
A steady flow of B2B conversations and thousands of optimised, consistent product pages, with a catalogue that stays up to date with every new product.
The marketing team reviews and refines instead of writing from scratch.
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