Ferrovial
3 hours of manual work removed every week
Competitor monitoring on social media, once copied by hand every week, now arrives on its own, clean and classified.
3 h of manual work removed every week
- 3 hrecovered each week
- 0posts copied by hand
- 1spreadsheet, the usual one
Starting point
Ferrovial's communications team tracked competitors' social media activity by copying posts by hand into a spreadsheet. Three hours every week, with the risk of missing something along the way.
What we did
We automated collecting posts from the accounts to follow, cleaning them and classifying them by topic and tone with AI. The result arrives in order in the spreadsheet the team already used, ready to analyse.
The change
Before and now.
Before
- Opening each competitor account, one by one
- Copying posts by hand into a spreadsheet
- Three hours every week and the risk of missing something
Now
- Posts are collected automatically every week
- They arrive classified by topic and tone
- The team spends that time on analysis
Step by step.
- Input
Accounts to follow
We define with the team which accounts and topics really matter.
- System
Automatic collection
The system collects new posts without anyone having to open each profile.
- AI
Classification
AI cleans each post and tags it by topic and tone.
- System
Spreadsheet
Everything arrives in order in the sheet the team already used, without changing how they work.
- Person
Analytics
People read trends and draw conclusions. The mechanical part is already done.
And up and running.
- Posts collected
- 148
- Topics detected
- 6
- Hours saved
- 3
- Competitor ATender awardedPositive
- Competitor BNew international contractNeutral
- Competitor CDelay on a projectNegative
- Competitor ASustainabilityPositive
- Competitor DQuarterly resultsNeutral
Result
Three hours recovered each week, more accuracy and analysis that can scale to more accounts and channels with no extra effort.
The team goes from collecting data to interpreting it.
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