CESDA
Every future pilot, supported from first contact
Every information request is qualified and receives the right communication until it is ready to talk to admissions.
Starting point
CESDA, a university aviation school, receives information requests all year round: website, fairs, open days. Answering each person on time and with information about their programme required manual follow-up that got lost at peak times.
What we did
We designed an AI lead nurturing system: every request is qualified and receives a sequence of communications tailored to the programme and decision stage, and the admissions team sees in its CRM who is ready for a conversation.
The change
Before and now.
Before
- Information requests all year round: website, fairs, open days
- Manual follow-up that got lost at peak times
- Generic information for very different programmes
Now
- Every request is qualified on arrival
- Sequences tailored to the programme and the moment
- Admissions sees in the CRM who is ready
Step by step.
- Input
Information request
The interested person leaves their details on any channel.
- AI
Qualification
AI identifies the programme they're interested in and where they are in their decision.
- Rule
Sequence
They receive a sequence of communications designed for their case.
- System
CRM
The CRM shows at all times how each person is progressing.
- Person
Admissions
The team calls when the person is ready to talk.
And up and running.
- Requests
- 320
- In sequence
- 214
- Ready to call
- 18
- Pau R.Pilot programme · fairReady
- Clara M.Pilot programme · websiteNurturing
- Marc S.Maintenance · open dayNurturing
- Irene L.Pilot programme · websiteReady
- Joan F.Cabin crew · fairNurturing
Result
Every candidate receives the right information and the admissions team calls at the right time.
Admissions spends its time talking to people who already want to talk.
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