Tech Tourism Cluster
A cluster of 140 companies climbing the Delegation Ladder
A report on AI in tourism and two sessions so every member leaves building, with our Delegation Ladder as the guide.
+140 member companies in the cluster
- +140member companies
- 7layers in the Delegation Ladder
- 2sessions: basic and advanced
Starting point
The Tech Tourism Cluster brings together more than 140 tourism and technology companies: hotels, campsites, agencies, airlines, software, payments, universities. It wanted its members to understand what AI can do in their sector and to leave building, not listening.
What we did
We wrote a report on AI in the sector and designed two training sessions with our Delegation Ladder as the common thread: a basic one (ask, remember, repeat, connect) and an advanced one at their annual summit (produce, schedule, act alone). Every layer with the same rhythm: demo, how-to, practice.
The change
Before and now.
Before
- Lots of interest in AI and little practice
- Very different sectors within the same cluster
- Theoretical training that doesn't reach day-to-day work
Now
- A common framework to talk about AI in the sector
- Every layer with a demo, how-to and practice
- Members who leave having built something
Step by step.
- Deliverable
Sector report
We analyse what AI is doing in tourism and where it adds value for each type of member.
- Method
Delegation Ladder
We order the training from less to more autonomy: from asking AI to letting it act alone.
- Training
Basic session
Online, with three hands-on sprints: a project, a custom assistant and an email.
- Training
Advanced session
In person, at their annual summit, building with the most advanced layers.
- Person
Members
Every member leaves with something done and a clear next rung.
And up and running.
- Members
- 140
- Layers
- 7
- Sessions
- 2
- AskThe chatLayer 0
- RememberProjectsLayer 1
- RepeatCustom assistantsLayer 2
- ConnectConnectorsLayer 3
- ProduceDocuments and appsLayer 4
Result
A common framework to talk about AI in the sector and members who have climbed at least one rung.
Every member leaves building.
Connected with
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+60
professionals trained in AI
Boehringer Ingelheim
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use cases identified in the assessment
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